Packaging Expert JoAnn Hines on Targeting Consumers Through Packaging

In a recent issue of ThomasNet Industry Marketing Trends (IMT) Expert's Corner, JoAnn Hines, aka The Packaging Diva, lays out how the still-weak economy and fickle consumers are forcing businesses to rethink their packaging decisions.

It goes without saying that packaging plays a critical role in marketing a product or brand. However, it takes more than just a pretty package to sell a product that resonates with consumers.

IMT recently picked the brain of JoAnn Hines, a packaging consultant, speaker, educator and overall one of the busiest people in the packaging industry. Known in the industry as The Packaging Diva, Hines weighs in on some of the key forces within product packaging today.

For Hines' insight into the consumer packaging market, now and for 2011, read the full article here: Targeting Consumers Through Packaging

The One and Only Packaging Diva

When you see the word "diva", you normally think of an opera singer like Jessye Norman or even an R&B singer like Aretha Franklin. Barbra Streisand and Mariah Carey come to mind. I've never made acquaintance with these divas, but agree that they fit the profile, given the Merriam-Webster definition of diva, which is "a usually glamorous and successful female performer".

The Packaging Diva, JoAnn Hines, deserves the diva moniker because of the breadth of her interest in and knowledge of all things packaging. She has been around the business for so long that even the likes of Bill Clinton (she's been to the White House twice) and Faith Popcorn have called for JoAnn's input before they made a public statement.

To put it simply, JoAnn Hines knows how products should be packaged so that people will buy them. Whether you are launching a new product, retooling a tried and true favorite, looking for a packaging vendor, need input on a packaging design already in the works, seek a packaging expert to speak at an event, require help to stay competitive in the marketplace, or are looking to expand your market or target a specific demographic, Joann has the qualifications to steer you in the right direction. She has affiliations with universities, publications, manufacturers and pretty much anyone who has anything to do with packaging. JoAnn has even developed her own Packaging University with myriad opportunities to learn to integrate your packaging with the needs of the consumer.

A successful business is all about connections, isn't it? If you're in the packaging business, make that connection with The Packaging Diva - you'll be glad you found her.
The Packaging Diva