Wednesday, July 22, 2009
Disruption Leads to Change
A friend recently talked about her small child disrupting plans, as small children are wont to do. My friend wasn't really put out by this, but noted that flexibility is a requirement for being a parent. Truer words were never spoken.
Examined more closely, disruption requires flexibility which leads to change on many fronts - that can be good news, if you let it happen. If we were never interrupted, and left to our own devices 24/7 without contact from the world around us, we'd likely continue on our merry way without noticing that there may be a better way to look at things, accomplish things, treat people, reach goals, live dreams.
In the business world, a disruptive technology or disruptive innovation is defined by Wikipedia as an innovation that improves a product or service in ways that the market does not expect. A good example of disruptive technology would be Intercept Technology corrosion and static protective packaging. Intercept is a composite of plastic and copper - the copper acts as a sacrificial for any corrosive gases within the package, thus protecting whatever is inside that package from degradation/corrosion/rust. Intercept is disruptive in that it works like no other packaging. It does not outgas or particle shed, it is generally not necessary to vacuum air out of the package, it does not leave an oily film on the product it protects.
I could go on, but will end with this: the world of manufacturing could be completely changed by this disruptive Intercept Technology packaging; Liberty Packaging is where to find more info.