Saturday, May 22, 2010

Seth Godin's Road Trip 2010 -Preheat Mode

Seth Godin has been my daily inspiration for about a year. I subscribe to his newsletter, and each morning I add another of his pieces to the puzzle of the how and the why. Seth has an unusual gift for identifying the behavior of individuals and groups, and providing ways one might challenge or capitalize on said behavior, depending. Seth doesn't profess to know everything, but he offers a highly accessible playbook, for business or for life, in "Linchpin: Are You Indispensible?", teaching us how we can make a difference. Isn't that what most of us want - to make a difference? That's my take on it.

When Seth Godin makes a public appearance, it's generally a private audience. Seth recently asked his followers to help him create events in some major cities and a grass roots effort by many (clearly indispensable) Seth fans has resulted in Seth Godin Road Trip 2010 - Fight the Lizard or as it's known on Twitter, #sethroadtrip. First stop, Boston on June 17! A fortuitous side effect of the Seth Road Trip support is that small communities of Godin fans are getting to know each other. I'm sure he planned it that way - tickets are going fast, so click the Road Trip link above and join in the fun.

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